Recently I’ve given a lot of thought to my personal hashtag, #AudaciouslyPlayful.  When my branding journey begun, I was a recent Virginia Tech Graduate, budding yoga instructor, and 22 years old.  At the time, the words audacious and playful were monumental in my life. I set a Big Huge A** Goal (BHAG), opened a yoga studio at age 24, and took on the challenges of business ownership without a single employee.  While, I don't suggest anyone open a business without employees, that is how I began.  

au·da·cious

adjective

  1. showing a willingness to take surprisingly bold risks

    "a series of audacious takeovers"
  2. Bold, daring, fearless, intrepid, brave, courageous, valiant, heroic

play·ful

adjective

  1. fond of games and amusement; lighthearted.

    "a playful tomboy who loves to dress up"
  2. frisky, jolly, lively, full of fun, frolicsome, sportive, high-spirited, exuberant, perky; More

Jeep Handstand
Barbie Jeep

In the summer of 2014, I wrapped my jeep pink, hung colorful stars from the hallways in my studio, and tossed on cowboy boots for every country concert I could make.  I dubbed myself the #YogaBarbie, and had the colorful wardrobe and bright smile to back up my nickname.  I was and always will be playful at heart; however, I have matured beyond the budding business owner I was.  While you probably think I am still young, I am now almost 28, and it's time for me to refocus. 

I realized #AudaciouslyPlayful was a goal of my own; rather, than a message I wanted to share with the world.  I needed to maintain lightheartedness while making courageous decisions; such as, hiring employees older than myself, meeting with leasing agents, and scheduling meetings with accountants and lawyers.  I was terrified and unstoppable, and the day I signed my name on the Regency Centers contract, I knew the next chapter of my life would be a challenge. 

I have spent many hours in self-inquiry svadyaya through the transition from who I was to who I am becoming.  My greatest accomplishment is not in building a yoga studio, nor is it in branding myself, it is the community that I have contributed to.  My most fulfilling days are the days I hear from a student, “your message landed with me.”  I am committed to continuing to better myself, and I am driven to influence others.  I have been shaped through my experiences, my youth, my athletic endeavors, and I am passionate about the practice I have found. Yoga is the antithesis of the perfect 10, a physical practice without a score, a place to unroll your mat and drop your ego at the door.  I am a recovering perfectionist,   join me in becoming a #PerfectionRebellion

Boone, NC

Boone, NC

Chastain Park - Atlanta, GA

Chastain Park - Atlanta, GA

Wigwam Yoga Festival

Wigwam Yoga Festival

4 Comments